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Question 1 Not yet answered Points out of 2.00 F Flag question can help create b

ID: 1174140 • Letter: Q

Question

Question 1 Not yet answered Points out of 2.00 F Flag question can help create brand recognition, but only can create b Select one: O A. Publicity; product trials O B. Quality; distribution O C. Advertising; satisfying experiences O D. Design; price O E. Brand names; endorsements Question 2 Not yet answered Points out of 2.00 In the "Marketing News" article on Amazon's problem with luxury brands, several big brand name producers have said they have a problem using Amazon as one of their distribution channel members because: Select one: P Flag question O A. Amazon does not share enough of the profits with them 0 O O B, they feel Amazon already carries other luxury brands that will compete with theirs C. they fear Amazon will not protect their brands from counterfeiters D. they want to control their own exclusive distribution 307 PM

Explanation / Answer

Q.1 Option C
Satisfying experiences can strongly hold customers with a brand

Q 2. Option C
As Amazon is a distributing channel it might be difficult for Amazon to avoid counterfeiting

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