Complete this project assignment in which you analyze data from a survey you dev

Question

Complete this project assignment in which you analyze data from a survey you develop. Develop a five question survey for researching the creation of a new healthy snack food.

Note the overall research question.

Ask five people your survey questions.

Prepare an analysis of the data using Excel. You may create any pivot tables or cross tabulate any information you think is appropriate. Your data compilation must include at least one ANOVA or regression analysis or any other quantitative analysis appropriate for the assignment (feel free to include more than one). Submit the data tables and charts that you have created. Feel free to use any of the Excel functions to construct the information.

Note any problems found with the data.

This assignment will be scored on the following criteria:

Compile data for analysis

Complete a data compilation or regression analysis
Analyze data to identify and address problems

Prepare a data set for analysis.

Explanation / Answer

Current Brand for which i have to do an extensive research is Apparels.This is further explored in the Form of 4 P's of marketing:

Product:What exactly I am trying to sell in the market which is Apparels.

Price:What will be the pricing?Will it be high/low/medium because that will decide your prospective buyers of the product.In other words,the pricing will decide your consumer market segment.

For Apparels,the Pricing which i have decided will be medium to ensure that the Quality is maintained.This will attract the customers for whom the quality matters not the price.

Place: Where are we going to sell the Apparels?In other words,how will be the channel of distribution? Will it be direct (Direct selling)or indirect(wholesellers)?

This will be the direct selling as well as indirect,for which again we will make sure that the product reaches the customer on time with the quality mentioned.

Promotion: How we will promote our Apparels?In other words,How do we project the image of the Apparels?

This is done through social media wherein we will promote the product and will also make sure that by delivering the quality product,customer appreciates us well through social media which will inturn increase sales and boost the image of the brand.

Markets are divided into smaller target market segments on the basis of geographic, demographic, psychographic and behavioristic characteristics:

Geographic: For our product, geographic location of the store is one of the most important considerations.We will open a retail store as well as to make sure that the product reaches to as much as to the different sections of the soceity will do online selling as well.

Demographic: We will make sure to choose the characteristics of our demographic target market that relates to the interest, need and ability of the customer to purchase our product.In other words,our online selling and our retail store will include apparels for low/medium/high purchasing power customers.

Consumer decision process is influenced by as mentioned by Maslow's hierarchy of needs which are mentioned below:

Physiological
Safety
Love and Belonging
Esteem
Self Actualization

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