Discuss the concept of data-driven communications. How can companies use this st

Question

Discuss the concept of data-driven communications. How can companies use this strategy?

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Discuss the concept of data-driven communications. How can companies use this strategy?

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Explanation / Answer

Data Driven Communications (DDC) can help ensure that your customer communication is welcomed as a value-add service, rather than rejected as an annoyance. It converts the efforts made in data acquisition, data management, list segmentation, and targeting analysis, into an effective communications campaign. The campaign is targeted, reaching the right customer, at the right time with the right medium and a relevant message.

The data driven targeting function from Gilmore Doculink provides the ability to:

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