COUNTRY ANALYSIS 1. Describe the population trends. 2. What is the gross nationa

Question

COUNTRY ANALYSIS

1. Describe the population trends.

2. What is the gross national product and its' trend?

3. What are the key imports and exports?

4. What are the country's major industries.

5. Describe the political system and legal environment. Do they impact your business?

6. Describe the cultural environment of the country.

MARKET

1. Potential market size and attractiveness.

2. Define the target market.

3. Why is your product viable for your target.

4. What export route will be most appropriate in reaching the market?

5. Policies encouraging the purchase of local products and services.

Explanation / Answer

COUNTRY ANALYSIS

1.Population Trend:

Current population of thailand is 67 million (approx.)

Number of employed persons: 39 thousand

Unemployment rate=0.67%

Average wage of people=13000 THB

The population is increasing year-by-year.Population growth rate is 0.543 %

Source:http://www.tradingeconomics.com/thailand/population

2.Gross national product:

GNP of thailand is 4718 THB billion in 2012 and it has increased by 258 billion by 2011.In 2011 the GNP was 4460 THB billion.

Trend:GNP is increasing year-by-year

3.Main import and export of thailand are:

EXPORT:

textiles and footwear, fishery products, rice, rubber, jewelry, automobiles, computers and electrical appliances.

IMPORT:

capital goods, intermediate goods and raw materials, consumer goods, fuels.

Source:http://www.economywatch.com/world_economy/thailand/export-import.html

4.Main industries are:

1.Tourism

2.Textile and Industries

3.Beverage

4.Tobacco

5.Tungsten(World's second largest)

6.Tin(World's third largest)

Source:http://www.indexmundi.com/thailand/industries.html

5.Political system:

There is autocratic system in Thailand that means it is a type of kingdom where power is in hand of king.Yes this impact our business as the laws are totally different there and different from the laws of democratic country.

Source:http://wiki.answers.com/Q/What_kind_of_political_system_does_Thailand_have#slide2

6.Thailand is culturally homogenous country also the name of country is based on dominant ethic group in thailand.

Country is divided into four main groups.The Thai (also known as the Central Tai) live mainly in the central region, with closely related groups of Tai-speaking peoples occupying most of the remainder of the nation and smaller ethic group are scattered throughout the country.

Source:http://www.everyculture.com/Sa-Th/Thailand.html

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