High-rise urban districts with affluent consumers are similar in Los Angeles, Sa

Question

High-rise urban districts with affluent consumers are similar in Los Angeles, San Francisco, Chicago, and New York. These consumers eat at similar restaurants, read similar magazines, and have similar political views. This is an example of how, because clusters are ____________, consumers in different parts of the country can be grouped together.

            a.         heterogeneous

            b.         based on common characteristics

            c.         statistically different

            d.         regionally distinct

            e.         well organized, especially by PRIZM

Explanation / Answer

        b.         based on common characteristics

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