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I need 600 word essey about real-life marketing situation where you belive that

ID: 1187096 • Letter: I

Question

I need 600 word essey about real-life marketing situation where you belive that conventional marketing media ( such as radio or Tv ads, ads in magazines or newspaper, direct mail, billboards) can be used along with social media to advertise a product or service.


1) Name a specific product you have in ind as your example

2) Decrive the target market you would be going after to communicate your ads messages toward

3) Name the particular social media and conventional media you would use

4) Tell how you would blend these old and new media to reach your target market

5) How would you evaluate whether your marketing efforts were successful


Thank you.

Explanation / Answer

Advertising or advertizing[1][2][3] is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means "to turn the mind toward."[citation needed] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines,television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

What advertising media should you use to promote your business? Simple. Use the one that is most influential and believable, and that comprehensively reaches the highest percentage of your target audience for the lowest cost.

Is that easy? No.

There are many advertising media options for reaching your target audience. This chapter covers the relative strengths and weaknesses of different types of advertising media, and specifically explains how to choose the most effective printed advertising media.

This is a long chapter with a lot of important content. The information will help you to plan your advertising and to get better results, even if you are only choosing what local paper to run your ad in. That

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