The question is in third paragraph. Please answer with your words. do not copy a

Question

The question is in third paragraph. Please answer with your words. do not copy and paste.

I will google your answer and award points for the best answer. Thank You

It can be argued that the information gained through Marketing Research and made available to Marketing Managers via Marketing Information Systems (MISs) can be used to solve most of the marketing problems of a company.

Opportunities being taken or missed out can be the be-all and the end-all for a company. With extreme constraints and intense competition, companies need to be on the lookout for any kind of an opportunity that might crop up in the sector they’re operating in.

How does market research help in opportunity recognition? Feel free to use examples in support of your answer.

Explanation / Answer

there is no doubt in the fact that yes market research does helps in oppurtunity recognition.If we actualy want all our information to be gathered from one place then yes doing marketing research is the best option.Many company often use their marketing research methods to target their consumers,to target what kind of market is available to them,to see what kind of product does the consumer wants,to check upto what level a consumer is ready to invest for a product,how long their product can rule the market.not only this but it also helps a company to check about their competitors in the same market.These days a lot of market research approach are been taken and they are indeed very helpful for a company to increase their profit.

When do they need it?

some of the examples below are useful to illustrate the above examples.

this is the best survey explained for market research survey....

this is from the google ofcos because ofcos no one knows about the details of a company's survey...so here you go..

"In an interview with Fortune a few years ago, Steve Jobs explained that Apple never does market research. Rather, they simply preoccupy themselves with creating great products. On Monday, Apple's Greg Joswiak — the company's VP of Product Marketing — submitted a declaration to the Court explaining why documents relating to Apple's market research and strategy should be sealed. Every month, Apple surveys iPhone buyers and Joswiak explains what Apple is able to glean from these surveys. And as you might expect, Apple conducts similar surveys with iPad buyers. Apple wants all of these tracking studies sealed. Joswiak explains that if a competitor were to find out what drives iPhone purchases — whether it be FaceTime, battery life, or Siri — it would serve as an unfair competitive edge to rival companies. Further, competitors, as it stands today, have to guess as to which demographics are most satisfied with Apple products."

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