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You hire an economic consultant who comes up with a linear demand specification

ID: 1193630 • Letter: Y

Question

You hire an economic consultant who comes up with a linear demand specification to estimate the demand for your product. He/She sends you the following results:

SUMMARY OUTPUT

Regression Statistics

Multiple R

0.62

R Square

0.39

Adjusted R Square

0.37

Standard Error

190.9

Observations

100

ANOVA

df

SS

MS

F

Significance F

Regression

2

2223017.77

1111508.88

        3,050.00

0

Residual

97

3535019.49

36443.5

Total

99

5758037.26

Coefficients

Standard Error

t Stat

P-value

Lower 95%

Upper 95%

Intercept

-187.15

534.7

0.35

0.73

-88.56

1254.26

Price

-4.32

0.69

6.26

0

-5.69

-2.96

Income

0.09

0.02

4.47

0

0.05

0.014

Based on these estimates, write an equation that summarizes the demand for your firm’s product.

Holding everything else constant, a $1 increase in the price of the product will affect quantity demanded by how much?

Which regression coefficients are significant at the 5% level? Why?

Comment on how well the regression line fits the data.

SUMMARY OUTPUT

Regression Statistics

Multiple R

0.62

R Square

0.39

Adjusted R Square

0.37

Standard Error

190.9

Observations

100

ANOVA

df

SS

MS

F

Significance F

Regression

2

2223017.77

1111508.88

        3,050.00

0

Residual

97

3535019.49

36443.5

Total

99

5758037.26

Coefficients

Standard Error

t Stat

P-value

Lower 95%

Upper 95%

Intercept

-187.15

534.7

0.35

0.73

-88.56

1254.26

Price

-4.32

0.69

6.26

0

-5.69

-2.96

Income

0.09

0.02

4.47

0

0.05

0.014

Explanation / Answer

(a) Linear demand equation:

Q = - 187.15 - 4.32P + 0.09M [P: Price & M: Income]

(b) dQ / dP = - 4.32

So, for every $1 increase in P, quantity decreases by $4.32.

(c) A regression coefficient is significant at 5% level if its p-value < 0.05.

So, both price & income are statistically significant since their p-value = 0 each.

(d) R2 is a measure of goodness of fit. The higher the R2, the better the fit and for perfect fit, R2 = 1.

Here, R2 = 0.39 indicating the model is a medium fit.

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