How can a marketer influence the decision of a consumer who identifies with the

Question

How can a marketer influence the decision of a consumer who identifies with the upper social class?

Question 3 options:

By widely advertising in major urban newspapers

By only selling through the internet

By appealing to their need for exclusivity by limiting distribution to only one exclusive retailer

By ensuring a reasonable price for the product

By widely advertising in major urban newspapers

By only selling through the internet

By appealing to their need for exclusivity by limiting distribution to only one exclusive retailer

By ensuring a reasonable price for the product

Explanation / Answer

The decision of a consumer who identifies with the upper social class depends on exclusivity of outlet or retailer. They are more class conscious and more interested to establish thier own separate class identity

Hence correct answer is " By appealing to their need for exclusivity by limiting distribution to only one exclusive retailer"

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