Can you help me with some or all of these? Thank you. - Outline how marketing cr

Question

Can you help me with some or all of these? Thank you.

- Outline how marketing creates four types of utility.

- Explain how marketing activities have differed in each of the five eras in the history of marketing.

- Identify the universal functions of marketing.

- Give examples of how technological advances continue to change marketing.

- Identify the benefits of socially responsible and ethical marketing practices including ethical and legal issues encountered by marketers in social media.

- Distinguish between strategic planning and tactical planning.

- Identify key steps in the marketing planning process.

- Describe Porter's Five Forces model, first and second mover strategies, SWOT analysis, and the strategic window.

- Explain the four strategic elements in the marketing mix.

- Explain briefly the role of strategic business units (SBUs) in diversified firms.

- Briefly explain each of the five components of the marketing environment.

- Give examples of the main types of competition.

- Identify major regulations and regulatory forces that affect marketing practices.

- Outline five economic forces that influence marketing decision-making and consumer buying power.

- Identify potential ethical problems in each of the elements of the marketing mix.

- Outline what marketers emphasize at each level in the corporate social responsibility pyramid.

- Define e-business and discuss how marketers use the Internet and social media to achieve business success.

- Outline the forms and benefits of business-to-business (B2B) and business-to-consumer (B2C) e-marketing and the qualities of effective social media content and rules of engagement with social media.

- Describe briefly how the demographic profiles of online shoppers are changing and the different means of monitoring, measuring, and managing social media marketing.

- Discuss how an effective Web site can enhance customer relationships.

Explanation / Answer

1.

Utility is the value or benefit a customer get from the exchange, the four types of utility: form, place, time and possession; help to create customer satisfaction. Marketing models enables firm’s owners, marketing and advertising professionals about consumer spending habit.

Form

The utility of form is the specific product or service that a company provides to its customers. Marketing team research into customer needs Marketing team is creates utility by transforming customers’ needs into product or services that deliver added value. For example, a manufacturing firm offers the raw material of rubber in the form of automobile tires.

Place

The utility of place is making goods or services in a location that is easy available to potential customers. Marketing creates distribution channels.

Examples of place utility are a retail store's location and company's website.

Time

The utility of time is easy availability of products or services at the time when customers want to purchase them. Marketing team develops an efficient supply chain; a firm can ensure that products are delivered on time.

Possession

The utility of possession is the benefit customers derive from ownership of a company's product once they have purchased it.

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