Many real estate agents today have Web sites that list the properties they have

Question

Many real estate agents today have Web sites that list the properties they have for sale. These agents also advertise the properties on the web sites Realtor.com (Realtor.com, 2012) and sometimes in television ads. However, most real estate agents would tell you that personal contact provides their most important connections with clients, potential clients, and client referral sources. Describe what real estate agents can best accomplish through:

Their Web sites,

Mass media advertising

Personal contact.

Explanation / Answer

Web Site

With so many prospective renters scouring the internet for rental units, reals estate agents need to make sure theirr properties are found first, in front of the competitors. A website will help assert as a successful, professional business to tenants.

If prospective renters Google business’s name, what are the first few results? If there isn't a website, it will most likely be a Facebook page, a business listing or a business review. These sites show some information about the rental business, but doesn’t show the available properties. Building a own website will help point researching tenants to the most accurate information. They act as your 24*7 lead generating machines as these professionals work for you even when you are out with your clientele.

Mass Media Advertising

The objective in marketing is to garner exposure to build mindshare in prospective clients. The more places the real estate agent is seen, the more effectively he can build that mindshare, which results in a greater lead generation. A campaign that is integrated across various media outlets creates a perception of success. When people think they see the business everywhere, each exposure to the brand establishes credibility and furthers the relationship being built between the business and prospective clients.

Mass media advertising includes television commercials, radio commercials, print ads in newspapers and magazines, billboards and other outdoor advertising.

Cable TV allows one to reach the select the desired communities without having to pay to reach the entire region as a whole. There is a perceived difference in quality between an agent who advertises alongside everyone else and an agent on TV in prime time. Due to this perceived value and and also it being an underutilized marketing outlet by real estate agents, TV is often a great place to start expanding the personal marketing campaign. Television is the only place where people can see and hear, making it an outstanding rapport-building tool. Many agents who advertise on TV not only find themselves increasing business, but becoming local celebrities.

Outdoor-advertising continually delivers the message 24 hours a day, seven days a week, rain or shine. It cannot be turned off like a TV or thrown away like a magazine. Further, it is cost effective enough even for limited budgets. It primarily includes billboards and other unique large-scale advertising opportunities.

Print-advertising features personal marketing message, builds brand over time and leaves an impression on the reader. small local publications are often your best bet to deliver your message affordably and effectively to your community.

Personal Contact

In today’s marketing practices, personal selling has much important role to play. Salesmanship is considered as an indispensable technique to promote the business as well as to increase sales. Real estate agent can personally attend each customer to convince as well to solve problems. Further he can an renew customer relations each time and thereby create permanent customers. People have more faith on an agent than exaggerated advertisement.

It is the best tool for two-way communication. The agent can provide necessary information to the customer and can also collect information from the customer. The Customer can actively involve with the agent to solve his doubts and objections. Personal contact focuses on personal problems of customers. It is comparatively more effective and result-oriented.

Sales talks and presentation can be adjusted according to situation to suit individual nature, motives, and problems in the case of a real estate agent having a personal contact with the customer. Fuerther, it can remove bad image or misunderstanding by highlighting the achievements and offers, which removes all doubts and misunderstandings. It helps in restoring company image and reputation in market.

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