Global Media: Promotion of Consumption The following questions can be answered b

Question

Global Media: Promotion of Consumption

The following questions can be answered by referring to the map below, which shows the brands of goods and services that dominate the global marketplace, as well as the national origins of these brands and corporations.

BRANDING THE GLOBE

1) Of the top 20 global brands, 14 of them (70 percent) are from United States-based corporations. What effects might this weighting have on the global consumer community?

A. There is much envy among other countries about U.S. wealth and prosperity.
B. The U.S. cultural presence is weak in most of the world.
C. The culture, values, and lifestyle of the United States are well represented throughout the global community.
D. Non-U.S. brands are considered inferior.
E. The global community prefers non-U.S. brands and products.

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2) A few centuries ago, vast divides in global wealth did not exist. Wealth and power were concentrated in the hands of a very small number of rulers and landowners and everyone else was poor. This began to change_____.

A. at the turn of the 20th Century
B. during the industrial revolution, coupled with the rise of agricultural productivity C. at the onset of the information age
D. at the height of the Ottoman Empire

3) What best explains the difference of carbon dioxide (CO2) emissions between the industrial and the developing countries?

A. The industrial nations emit about one-third of the CO2 produced globally compared to the two-thirds of the developing nations output because of the larger populations that are concentrated in the developing world.
B. The industrial nations emit about 10 percent of the world's CO2 carbon dioxide emissions as a result of their lower population levels, whereas the developing nations emit the bulk of CO2 because of their higher population density.

C. The developing nations emit about one-third of the CO2 globally compared to the two- thirds that the industrial nations produce because of the industrial nations' consumption patterns.
D. The developing nations emit approximately 50 percent of the total CO2 produced, because of their prevailing agricultural patterns, whereas industrial nations emit the other 50 percent due to their consumption patterns and energy use.

Explanation / Answer

1) C. The culture, values, and lifestyle of the United States are well represented throughout the global community.

2) B. during the industrial revolution, coupled with the rise of agricultural productivity

3) C. The developing nations emit about one-third of the CO2 globally compared to the two- thirds that the industrial nations produce because of the industrial nations' consumption patterns.

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