__________ uses buyers\' perceptions of what a product is worth - not the seller
ID: 1207597 • Letter: #
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__________ uses buyers' perceptions of what a product is worth - not the seller's actual costs - as the key to pricing. Price elasticity Target pricing Value-based pricing Variable costs When Tom wanted to buy a new gas grill, he searched for grills on the Internet. He was able to gather information on grills and learn what features were available. Tom used the Internet during the stage of his purchase decision. information search product choice evaluation of alternatives problem recognition Think Ink is a growing company that sells a variety of inks for home and business printers Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad. Think Ink is engaging in. licensing direct exporting management contracting joint ownership Valeo Fashions has just introduced a new line of fashion dresses for teens. They plan to enter the market initially at high prices to maximize their profit using a pricing strategy. market-skimming psychological market-penetration competitive market A manager in a grocery store decides to place packages of pound cake in two different locations in the store. One display of the cake also includes other bakery items. The second display of the cake is in the vegetable section of the store, placed next to the shelf full of boxes of fresh strawberries. The grocery store manager wants to learn which of the two locations will most encourage customers to buy the cake. What format of research is the store manager conducting? descriptive ethnographic exploratory causal Mariah Goldberg, a marketing manager for a manufacturer of children's toys, is looking for ways to reach potential customers who typically avoid salespeople and advertisements. Which of the following would be the most economical promotional tool for Mariah to use? personal selling direct marketing public relations brand contactsExplanation / Answer
1. C) Value based pricing.
This is pricimg strategy which includes buyer's valuation of the product. This is the reverse process of cost based pricing.
2. A) Information search.
There are five stages of purchase decision process. Information search is the second process after identifing the problem. Consumer gathers information about the products.
3. B) Direct exporting.
A company sells it product in another country without the help of another people or business organization.
4. A) Market-Skimming.
This strategy includes very high price initially to gain maximum profit only possible if there is competitive advantage.
5. C) Exploratory
6. C) Public relation.
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