PPG Industries is a producer of glass for windows. It likely sells its products

Question

PPG Industries is a producer of glass for windows. It likely sells its products in the market. A) consumer B) reseller C) business-to-business D) not-for-profit 25. Keely was invited to examine a free copy of a new magazine called Coastal Living. If she did not enjoy the magazine, she could write "Refused" on the invoice for her subscription, which would arrive about three weeks after the free magazine. The magazine's publisher was using. A) sampling B) a rebate C) a premium D) product placement 26. Suave Shampoo rates buyers as light, medium, or heavy product users. This is segmentation. A) demographic B) loyalty C) behavior D) psychographic 27. When a company designs what it considers to be a good product, totals its expenses for making the product, and sets a price to covers all costs with a standard markup for profit, it is using pricing. A) cost-plus B) fixed cost C) value-based D) competitor-based 28. The ratio of benefits to costs is one way to think of. A) distinctive competency B) sustainability C) value D) competitive advantage

Explanation / Answer

24. The company sells to the resellers which further sell it to consumers.

25. This is product placement. This strategy is used by businesses to advertise thier products.

26. The compnay is rating on the basis of the usage. Low usage, medium usage and high usage.

27. Cost based pricing. The price is set by estimating all the production and overhead costs and adding a markup percentage in it.

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