When retailers sell flowers, candy, and jewelry, specifically targeting consumer

Question

When retailers sell flowers, candy, and jewelry, specifically targeting consumers who are looking to buy Valentine's Day gifts, they are using segmentation. A) occasion B) usage rate C) loyalty D) none of the above 39. Nike, Adidas, and New Balance compete with one another to sell athletic footwear to a va of customers. Together, these three (3) companies are considered part of the athletic sho. A) industry B) market C) suppliers D) segment 40. do not actually produce goods, but they do provide their customers with time, place, and possession utility by making goods available when and where consumers want them. A) End users B) Not-for-profit organizations C) Resellers D) Producers 41. A five-foot high cardboard display of Terry the polar bear, mascot of Terry's protein shake next to the shelf containing Terry's products in a supermarket is an example of a(n) ? A) point-of-purchase promotion B) advertising specialty C) trade promotion D) sample

Explanation / Answer

(38) (A)

Buyers are targeting a specific occasion (Valentine's day).

(39) (A)

(40) (C)

(41) (A)

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