Consumer goods are products purchased by the ultimate consumer, whereas are prod

Question

Consumer goods are products purchased by the ultimate consumer, whereas are products that assist directly or indirectly in providing products for resale. Convenience goods shopping goods business goods specially goods unsought goods Which of the following statements about services is true? The U. S. is not service-based economy. The marketing of services is the same as the marketing of goods. Services are both tangible and intangible items. Since services are not an important component of the U> S. economy, only ten percent of new jobs created. Each year in the services sector. Services account for approximately 40 percent of the Gross Domestic Product (GDP). Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches. plastic bottles with screw -on caps, or individual easy-open boxes When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process? idea generation screening and evaluation business analysis new-product strategy development concept testing Why would the manufacturer of a new all-natural-ingredient shampoo and conditioner put free samples of the product in Sunday newspapers? to stimulate laggard usage of the product to encourage product adoption to control innovation diffusion to avoid any possibility of litigation to circumvent the typical adoption cycle All of the folio wing are criteria for selecting a good brand name EXCEPT: suggests product features. Suggests product benefits. Fits the company or product image. Is memorable, distinctive, and positive. is simple. Which component, of the promotional mix is particularly important for nonprofit services? Advertising sales promotion personal selling

Explanation / Answer

(1) (c)

(2) (a)

(3) (e)

(4) (b)

(5) (e)

(6) (a)

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