Glasis is a type of paint made specifically for use on cars. An ad in Motor Tren

Question

Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their auto body shops to use Glasis paint is an example of how a company uses___. word-of-mouth influence public relations sales promotion a push strategy a pull strategy Business-to-consumer companies are more likely to emphasize a___promotion strategy, while business-to-business companies are more likely to emphasize a___promotion strategy. pull; push push; pull pulse; pull blitz; pull push; blitz John Deere does very little promoting of its lawn mowers and garden tractors to final consumers. Instead. John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere? public relations strategy direct marketing strategy push strategy advertising strategy pull strategy Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Delia's is using___. buzz marketing experiential marketing integrated marketing communication word-of-mouth marketing database marketing

Explanation / Answer

1. e/ pull strategy

2. b/ push pull

3. a/ public relatiosn strategy

4. c/ integrated marketing communication

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