___appeal. feeling humorous thinking moral sex An ad in a professional journal t
ID: 1210069 • Letter: #
Question
___appeal. feeling humorous thinking moral sex An ad in a professional journal targeted patients to use Crest toothpaste by explaining that it could help patients to have healthier teeth The manufacturer of Crest toothpaste was using___. coupons free samples a push strategy public relations a pull strategy UNICEF intentionally created "Just do NOT do it" advertising message to prevent children from being exploited in illegal employment. This advertising belongs to___. product advertising institutional advertising advocacy advertising a general advertisement sponsorship The fact that the Honda has provided funding to New York Symphony Orchestra to help pay for the rights to broadcast the Lang Lang Concert and is credited at the beginning of the show for its financial support is an example of___. image advertising public relations celebrity endorsement a sales promotion push strategy In-store advertising is commonplace. Premier Retail Network (PRN) operates the network of flat screen televisions prominently positioned at high-traffic locations in more than 3,000 Wal-Mart stores and Sam's Clubs nationwide. In 2005, the company offered Wal-Mart the opportunity to target Hispanic customers by offering bilingual content in stores that have the highest concentration of Spanish-speaking customers. Which of the following statements about this new tactic is correct? The flat screen televisions are the noises. PRN will decode the advertising messages. Wal-Mart is the communication channel. Wal-Mart customers will decode the advertising messages. High-traffic locations are the feedback.Explanation / Answer
(19) (C)
(20) (C)
UNICEF is advertising for advocating against illegal employment.
(21) (A)
(22) (C)
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