An ad for Maybelline age-minimizing makeup in Ladies\' Home Journal magazine fea

Question

An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $l-off coupon when they tried the new makeup. In the context of the communication model, the sender of this message is___. Melina Kanakaredes Ladies' Home Journal readers who redeem the $1-off coupon Maybelline the target market to whom Melina Karakaredes appeals An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $l-off coupon when they tried the new makeup. In the context of the communication model, the medium of this ad is___. Melina Kanakaredes Ladies' Home Journal readers who redeem the $1-off coupon Maybelline the target market to whom Melina Karakaredes appeals An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $l-off coupon when they tried the new makeup. In the context of the communication model, measuring which of the following would be the best way for the source to measure feedback? the number of subscribers to Ladies' Home Journal the number of people who make up the target market the number of people who redeem the coupon the number of people who have purchased Maybelline products in the past the number of people to whom Melina Kanakaredes is an appealing spokesperson Marketing communicators must be good at___messages that take into account how the target audience___them. delivering; encodes sending; encodes encoding; decodes retrieving; perceives decoding; receives Suppose Amazon.com has offered you free shipping on your next purchase of more than $35. This offer is an example of___. sales promotion personal selling a public relations strategy advertising none of the above

Explanation / Answer

10. D) Maybelline

11. D) Maybelline

12. A) The number of subscribers to Ladies Home Journal.

13. C) Encoding, Decodes

14. B) Sales Promotion

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