Companies that wish to maximize growth and revenue realize that they must market

Question

Companies that wish to maximize growth and revenue realize that they must market outside their home country. U.S. companies that wish to achieve maximum growth potential must "go global," because 75 percent of world market potential is outside their home country (Keegan & Green, 2013).

Some brands are found in nearly every country and region across the world. Coke, for example is one such brand; McDonald's is another. Both brands and companies manage to maintain their single brand identity on a global basis while catering to a country's individual population and culture. For example, in India, Coca-Cola markets Kinely brand bottled water (Keegan & Green, 2013). Being able to "think globally but act locally" can give a firm, significant, and competitive advantage.

Research an organization based here in the USA that markets products or services to a different country or region. Be careful with your selection of organization! Some companies you may think are owned by the United States are actually not! Your textbook offers a large number of companies from which to select.

Please respond to the following questions and points:

Identify the name of the company.

Identify and describe the product or products.

Identify their target audience both here in the USA and in the global markets.

Summarize the four main objectives of their marketing plan.

Identify the management orientation under the EPRG framework. Justify your decision.

In your opinion, how does this company "think globally and act locally?"

Explanation / Answer

Name of the company: Procter & Gamble

Products: Shampoos, Soaps daily needs

Targeted Customers are Common people mainly middle class and some products for above middle class.

For example trading in Indai is as good as even educated indians believe that a product from P & G like Head & Shoulders is of indian Brand.

It is having nicemarket both in India and USA and even all over the World.

They Show Respect for All Individuals

The Interests of the Company and the Individual Are Inseparable

They Are Strategically Focused in Our Work

Innovation Is the Cornerstone of Our Success

They Value Personal Mastery

They Seek to Be the Best

They Are Externally Focused

Mutual Interdependency Is a Way of Life

I think Their EPRG appoach is

ETHNOCENTRIC ORIENTATION :

The ethnocentric orientation of a firm considers that the products, marketing strategies and techniques applicable in the home market are equally so in the overseas market as well. In such a firm, all foreign marketing operations are planned and carried out from home base, with little or no difference in product formulation and specifications, pricing strategy, distribution and promotion measures between home and overseas markets. The firm generally depends on its foreign agents and export-import merchants for its export sales.

This approach itself tells how the thinking of Company is and how it paved the ways to become Global Pioneer.

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