3) You work for Ericsson, once the gfobai leader in cell phones. To your amazeme

Question

3) You work for Ericsson, once the gfobai leader in cell phones. To your amazement, they have come up with a new product that appears to be superior to both Apple and Samsung. Your boss wants you to market it in the United States. It has been nearly 20 years since the Swedish giant, Ericsson, has been at the top of the mobile phone heap. How would you market it in the states especially as millennials have no idea who or what Ericsson is? Also, and importantly, where do you price it relative to Apple and Samsung knowing that you have a superior product?

Explanation / Answer

As increasing the market value there is improvement in technology. The giants shows a huge range of development in the technological change. The market value shows increment in the prices due to technology changes. The companies such as Apple and Samsung have shown competition due to changes in the products. They show that there is high level of superiority in the product and market value.

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