1-What role will Redbox play in the development of Netflix\'s strategic plans? H
ID: 1211737 • Letter: 1
Question
1-What role will Redbox play in the development of Netflix's strategic plans? How threatening is Redbox to Netflix's future?
2-How will new competition from digital content providers force Netflix to alter its strategy?
3-What new opportunities do you see in the movie streaming business, or the entertainment industry as a whole?
4-Do you think Netflix will remain the dominant force in both streaming and movie rentals?
5-Why or why not? What could Netflix have done differently to ensure Qwikster's success?
Explanation / Answer
Q1 is answered below.
Redbox (just like Netflix) is an online game and movie DVD rental platform which provides DVDs of many different varities and genres to the public at very low prices. Due to its giant rental market catering that too at very low prices poses a heavy threat to Netflix, which has already been facing backlash because of increasing profits, since it is trying hard to revive its falling DVD rental market.
Thus, Redbox proves to be a strong competitor to Netflix, and if unchecked, it has the potential to outpace Netflix in the online rental market.
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