The company Healthy Foods, Inc. asked 500 college students to develop new health
ID: 1212484 • Letter: T
Question
The company Healthy Foods, Inc. asked 500 college students to develop new healthy foods that they would be willing to eat. One student came up with the idea of a breakfast shake that is easy to prepare and tasted good. While it may appeal to dieters it should not be marketed as a diet food. Another student came up with the idea of travel fruit & vegetables i.e. fruit & vegetables packed in snack bags with an accompanying dip. Choose 1 of the above foods and design a marketing research plan that will give Health Foods the information they need before Investing in market development. Can the marketing concept reach a point of diminishing returns i.e. are marketers offering too many choices to consumers which just confuses them or is the proliferation of product choices indicative of successful implementation of the marketing concept? Use specific examples in formulating your answer. You have been hired as sales representative for a new medical software company. One of your potential clients is a clinic with many physicians and you arc meeting with the director of the clinic in an effort get him to purchase your company's software. Prepare a list of questions (3-4) you might as k at this meeting to ascertain the clinic's specific needs.Explanation / Answer
Marketing Research Plan: Breakfast shake
The research design specifies the following:
1. Which research questions must be answered
2. How and when the data will be gathered
3.How the data will be analyzed.
One of the research method that can be used is through survey research.
A sample questionnaire which can include the following questions: - (target audience would be students - school, college)
1. The time taken to eat their breakfast
2. Usual breakfast comprises of:
3. Do they get bored of their regular breakfast
4. Would they prefer a breakfast shake over their regular breakfast
5. If yes, what flavours would they like
6. If not, what suggestions do they have for breakfast - other options
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