- Term Project: Weekly Journal Portfolio (20%): You are required to maintain a w
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Question
- Term Project: Weekly Journal Portfolio (20%): You are required to maintain a weekly journal in APA format. Once a week, you have to pick an interesting story dealing with international business from the print/internet media. Thus, your portfolio will contain 7 stories. You can pick any international business related story that covers at least one concept covered in the chapter of that particular week. - However, you cannot use a story dealing with stock market. You will read this story and then conduct some independent research (at least two other sources) and write the following: 1. A summary in your own words. 2. Individual research on this issue using at least two other internet resources. Please include detailed citations. For example: (http://www.InternationalBusiness.com/article.html): Make sure you post the FULL URL of the Web site being referenced. 3. Analysis and you own conclusion 4. Why did you choose this story? 5. What did you learn from it? Your portfolio (containing 7 analyses) MUST include a cover page and a table of contents.
Explanation / Answer
TESCO, the giant in UK’s food retailing sector is stumbling at the moment with its profits falling, stagnant sales and problems creeping in the ownership. Recession has increased the craze for other chain stores like Germany's Aldi and Lidl that is giving tough competition to TESCO. So the first task for this firm is to consolidate itself before entering any other host country.
The European retail market is currently highly competitive. Losing market share in the home market is a setback. Online sales and convenience are a challenge and as well as opportunity. The main challenge is to show the investors that it can really expand since its growth is stagnant since last five years.
Over the years, there has been a gradual erosion of the trust that was present with the customers. Earning that trust back especially from new avenues in European market where the firm is thinking to launch itself is fundamentally important to TESCO.
The same situation is faced by Carrefour since last few years in its domestic country, France. The challenge between these two firms is to become the second largest retail chain behind Wal-Mart so they both are expanding with inconsiderable analysis which is needed to be looked profoundly.
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