Q7: You are the brand manager for Tide detergent. Your boss, the director of mar
ID: 1217551 • Letter: Q
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Q7: You are the brand manager for Tide detergent. Your boss, the director of marketing, says she thinks it’s time for a new advertising agency and a new IMC campaign for the Tide brand and you agree. What should be your first 3 or 4 steps to begin this process? Number the steps clearly (1. 2. 3. 4.). Use no more than 2 sentences per step but be as clear and specific as possible. Assume that you have plenty of research results to use in your planning and therefore additional research should not be one of your steps. (6 pts)Explanation / Answer
The first process would the estimation of entire cost of advertisement. It must be done to control the flow of capital in a planned way so that there is over expensive budget of the commercial advertisement. Next, would be include the search and survey of a suitable advertising agency which have worked upon commercial ads for many washing detergent companies. This would help to select the advertising agency which works with par-excellence on the project it undertakes. The third step would be deciding the location of the shoot and the artist to cast on the commercial advertisement. The artist should suitable merge with the commercial advertisement of the company. The fourth step would be duration of the broadcast of the advertisement on all the television channels, movie theatres, etc. It is done to publicise the product as much as possible so that proper marketing of the company's product would give more revenues.
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