Complete research assignments in accordance with the instructions of each assign
ID: 1221114 • Letter: C
Question
Complete research assignments in accordance with the instructions of each assignment by the due date indicated. This is the second research task assignment listed in your schedule is to be completed this week whereby you are required to access the globalEDGE™ website http://globaledge.msu.edu (or any other reliable source) to obtain the relevant information needed to answer the questions as provided below (Exercise 1 and 2). You are required to answer both questions in a Word Document as an APA compliant essay. The essay must have an introduction, demonstrate analysis and conclusions. Incorporate your course learning in your comments. To simply present a list of countries will not meet the requirement for this assignment.
Global Marketing and R&D
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
Exercise 1 The consumer purchase of specific brands is an indication of the relationship that develops over time between a company and its customers. Locate and retrieve the most current ranking of best global brands. Identify the criteria used. Which countries appear to dominate the top 100 global brands list? Why do you think this is the case? Now look at which sectors appear to dominate the list, and try to identify the reasons. Prepare a short report identifying the countries that possess global brands and the potential reasons for success.
Exercise 2 Part of developing a long-term R&D strategy is to locate facilities in countries which are widely known to be competitive. Your company seeks to develop R&D facilities in Asia to counter recent competitor responses. A publication which evaluates economies based on their competitiveness is the Global Competitiveness Report. Locate this report, and develop a presentation for the top management team that presents the benefits and drawbacks for the top five Asian economies listed.
Explanation / Answer
Excercise 1 :
The most current ranking of best global brands are:
Top 10 Brands. # signifies Ranking. And percentage signifies increased brand value from previous year.
Top Risers
New Entrants
THe methodology to rank the rands involved ranking based on various criteion such as
combination of attributes that contribute to a brand’s cumulative value:
Tech brands comprise almost more than one-third of entire ranking value.
Technology and automotive brands dominate this year’s ranking, holding a combined 28 positions. Technology brands, in particular, dominate—collectively making up more than a third (33.6%) of the total value of all 100 brands.
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