26. Which of the following countries presents a favorable benefit-cost-risk trad

Question

26. Which of the following countries presents a favorable benefit-cost-risk trade-off scenario for foreign expansion?

A. A country ridden by private-sector debt

B. A country with a free market system

C. A country experiencing a dramatic upsurge in inflation rates

D. A country that is heavily populated

E. A country that is less developed and politically unstable

27. According to Christopher Bartlett and Sumantra Ghoshal, how can local companies differentiate themselves from foreign multinationals?

A. By licensing their core technologies

B. By entering into turnkey projects

C. By standardizing their product offerings

D. By focusing on market niches

E. By raising trade barriers

Explanation / Answer

26. Ans: A country with a free market system

27. Ans: By focusing on market niches

Explanation: The local company may be able to differentiate itself from a foreign multinational by focusing on market niches that the multinational ignores or is unable to serve effectively if it has a standardized global product offering.

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