Web sites such as www.cdc.gov/cancer/ offer cancer patients sophisticated medica

Question

Web sites such as www.cdc.gov/cancer/ offer cancer patients sophisticated medical data and advice in exchange for personal information that is then sold to advertisers and business partners and used by the Web sites to create products to sell to patients. Some argue that cancer patients visiting these sites are willingly exchanging their personal information for the sites' medical information. Others contend that this kind of exchange is unethical. Does the American Marketing Association (AMA) Statement of Ethics have anything to say about this issue? Go to www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx and review the statement. Then recap briefly what the AMA statement contains that relates to this situation.

Explanation / Answer

AMA Statement

Fairness – to balance justly the needs of the buyer with the interests of the seller. To this end, we will:

AMA clearly states in the above norm that conflict of interest should be avoided and any private information should be protected.It shouldn't be allowed to use for marketing purpose.

Leaking such private information is unfair because not only it tantamount to being insnsitive towards the person's illness but also towards the pain, trauma and suffering caused by it. By any means using such information for marketing or business purpose is inhumane in nature.

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