You own a franchise of rental car agencies in Florida. You recently read a repor

Question

You own a franchise of rental car agencies in Florida. You recently read a report indicating that about 80 percent of all tourists visit Florida during the winder months in any given year, and that 60 percent of all tourists traveling to Florida by air rent automobiles. Travelers not planning ahead often have great difficulty finding rental cars due to high demand. however, during nonwinter months tourism drops dramatically and travelers hav eno problem securing rental car reservations. Determine the optimal pricing strategy, and explain why it is the best pricing strategy.

Explanation / Answer

During nonwinters - Rental should be low During summers - rental should be high

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