You havejust earned your Associate\'s degree from KaplanUniversity and, as a rec

Question

You havejust earned your Associate's degree from KaplanUniversity and, as a recent graduate, a friend of yours comes toyou with an idea for a new product-a computer softwarepackage. You and your friend both love to cook, and his ideais a software package in which you input your recipes by scanningthem, and the software picks up the ingredients, and indexes them.So, once the software is up and running, if you prepare one recipethat uses 6 egg whites, and you are left with 6 egg yolks, you caneasily cross reference another recipe that requires egg yolks. Or,if your apple tree is delivering a bumper crop of apples, you caninput the word “apples”, and the software will presentyou with the recipes that use apples.

This idea really appeals to youbecause it would make the most economical use of ingredients andyou think it would be very successful software.

In a 1-2 page paper,discuss the marketing considerations you and your friend mustexamine before entering into a joint venture. Be sureto address the core-marketing principles (Price, Product,Promotion and Place/Distribution) and the use of marketing as abusiness strategy in your paper.

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Explanation / Answer

I think you should post this in other business forums, its noteconomics

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