Name the type of research that would be appropriate in each of the following sit

Question

Name the type of research that would be appropriate in each of the following situations
and explain why.
(a) Kellogg needs to investigate the impact of young children on their parents' decisions to buy breakfast foods.
(b) Your college bookstore wants to know how students would feel about adding a
Starbucks coffee facility to the store's existing services.
(c) McDonald's is considering how to market a new line of food products targeting senior citizens.
(d) Gillette needs to determine whether a new line of deodorant for teenagers will be profitable.

Explanation / Answer

(a) Qualitative research (b) Focus groups. (c) Quantity research (d) Mixed methodology

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