Q#01: Which are thr following two terms do you think best describesthe process o
ID: 1249683 • Letter: Q
Question
Q#01: Which are thr following two terms do you think best describesthe process of development and maintenance of fit betweencapabilities and its changing marketing opportunities. Strategic planning or corporate planning why? Q#02: The BCG growths share matrix indentifies fourclassification of SBU; stars, cash cow, question mark anddogs. Briefly discuss why management may find it difficult todispose of "Question". Q#01: Which are thr following two terms do you think best describesthe process of development and maintenance of fit betweencapabilities and its changing marketing opportunities. Strategic planning or corporate planning why? Q#02: The BCG growths share matrix indentifies fourclassification of SBU; stars, cash cow, question mark anddogs. Briefly discuss why management may find it difficult todispose of "Question".Explanation / Answer
1) -Integrated marketing capability buildingprograms. -Marketing organizations -Functional skill development Corperate planning because process of drawing up detailedaction plans to achieve an organization's goals and objectives,taking into account the resources of the organization and theenvironment within which it operates is know as Corperateplanning B)Question deals with low share and high growth. the managerdecides whether to invest or not. so it is difficult to disposeit. Corperate planning because process of drawing up detailedaction plans to achieve an organization's goals and objectives,taking into account the resources of the organization and theenvironment within which it operates is know as Corperateplanning B)Question deals with low share and high growth. the managerdecides whether to invest or not. so it is difficult to disposeit.Related Questions
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