5. Even careful news organizationssometimes get confused about percentage change
ID: 1249760 • Letter: 5
Question
5. Even careful news organizationssometimes get confused about percentage changes, so you shouldalways treat what you read in the paper with a healthy dose ofskepticism. For example, consider this statement in the New YorkTimes article included in this news analysis:"If every country raised cigarette taxes by 10 percent, the studysaid, 42 million smokers would quit and a minimum of 10 milliontobacco-related deaths would be averted."
Notice the difference between this synopsis and what the underlyingarticle from Tobacco Control actually says:
"Using a model of cohort smokers alive in 1995, it is estimatedthat tax increases that would raise the real price of cigarettes by10% worldwide would cause about 42 million of these smokers to quitand prevent a minimum of 10 million tobacco related deaths."
Suppose that worldwide, about half of the retail price of a pack ofcigarettes is accounted for by taxes. (The numbers vary a lot fromcountry to country, but this is not a bad overall estimate.) Also,assume that each penny of additional tax causes the retail price ofcigarettes to go up by one penny.
If taxes go up by 10%, the price of cigarettes will go up by howmuch? A. 5% B. 15% C. 10% D. 20%
Explanation / Answer
If you have a tax of 10%, omit, b,c,and d because that is morethan 10%. What do you have left?the only answer could be 5%.
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