Procter & Gamble (P&G) used the Internet in the new product development of White

Question

Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:

-learned that the cost of online surveys was about the same as similarly sized telephone surveys, but online surveys expedited research considerably.
-reduced the time-to-market from concept to market launch by approximately two years.
-decided to add Internet research to its traditional marketing test model.
-could not determine the target market segments for the Whitestrips.

Explanation / Answer

Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:

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