Get More Involved | Fatherhood Involvement | Ad Council on youtube 32sec video c

Question

Get More Involved | Fatherhood Involvement | Ad Council on youtube 32sec video clip

critically analyze the campaign by noting BOTH its strengths and limitations

then choose 3 responses and answer

Does this campaign appear to have incorporated elements the textbook designates as features of exemplary campaigns?

Has it clearly segmented the audience? Is the selected segmentation justified?

If targeting children or adolescents, does it appear to have done so effectively based on the textbook's recommendations?

Has the campaign selected appropriate channels to reach the target audience?

Are principles of social marketing effectively applied?

Are any elements of behavior change theories incorporated into the message design (e.g., health belief model, social cognitive theory, theory of planned behavior, transtheoretical model)? From the perspective of these theories, are any important elements missing or unaddressed in the message?

If present, are emotional appeals effectively used (based on suggestions from your text and lecture?

Explanation / Answer

1..yes, the campaign appear to   have incorporated elements of the textbook designates as features of exemplary campaigns.

2.Ya it has clearly segmented the audience.And the selected segment is justified.

3. The children/ adolescents are targetted because they should understood the importance of fatherhood.And today children are future of tomorrow. Understanding fatherhood make them more responsible. Its effective and based on textbook recommendations.

4.It has chosen the right channel to reach the target audience.

5.The principles of social marketting is effectively applied to reach a larger target audience .

6. The elements of theory of planned behavior is incorporated into the message design. Intention to perform the behavior and that this intention is, in turn, function attitude toward the behavior and subjective norm.

7.Emotional appeals are effectively used as its strengthen bonding.

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