This advertisement is part of a campaign for Coca Cola. Interpret the image and

Question

This advertisement is part of a campaign for Coca Cola. Interpret the image and select the best option in order to maintain ethical visual communication principles.

Select the correct option.

Select one:

a. It exaggerates the product’s size. The bottle can be shown in proportion.

b. It is sexually suggestive. The product can be promoted more appropriately.

c. It objectifies women. The model can be less provocatively positioned.

d. It degrades women. The scantily clad model has no relevance and could be changed to a fully dressed female/male.

I feel like all these answers could be correct. What would be the best answer?

Explanation / Answer

d. It degrades women. The scantily clad model has no relevance and could be changed to a fully dressed female/male. (Such a dress has no relevance to the product being sold).

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