Ads A company is willing to renew its advertising contract with a local radio st

Question

Ads A company is willing to renew its advertising contract with a local radio station only if the station can prove that more than 20% of the residents of the city have heard the ad and recognize the company's product. The radio station conducts a random phone survey of 400 people. What are the hypotheses? The station plans to conduct this test using a 10% level of significance, but the company wants the significance level lowered to 5%. Why? What is meant by the power of this test? For which level of significance will the power of this test be higher? Why? They finally agree to use a = 0.05, but the company proposes that the station call 600 people instead of

Explanation / Answer

(a) H0 : p = .20, Ha : p > .20, where p is the fraction of people who have heard the ad and recognize the prodcut.

(b) The company wants stronger evidence that the ad is effective before deciding that it is.

(c) The probability of correctly deciding that more than 20% have heard the ad and recognize the product when it’s true.

(d) 10%. More chance to reject H0.

(e) Lower. Larger n has more power and smaller Type II error probability

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