Gray Holland is not a pitcher on any baseball team. He is an industrial designer
ID: 1770646 • Letter: G
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Gray Holland is not a pitcher on any baseball team. He is an industrial designer, a principal of the San Francisco-based firm Alchemy Labs. But he likes to use a pitching analogy to describe the integration of computer-aided industrial design (CAID) and computer-aided design (CAD). In the analogy, he is a pitcher who throws a design created in his CAID system to an engineer, a catcher, who imports it into a CAD system. The reason they are playing together is to bring a new product to market To make the integration work, you have to have a professional pitcher and a professional caticher. says Holland. "On our end, that means preparing design files so they work within CAD systems. But we also need people on the engineering side who understand what they are receiving. mico Design Interface in Hong Kong created surfaces for this concept vehicle with tools from Unigraphics Solutions Studio for Design, which is integrated within UG's CAD system. Integration between CAID and CAD is desirable because it allows the industrial designers vision to carry through to product engineering and manufacturing, ensuring that what the designer intends is what gets built. Unfortunately, the integration of these two tools has not always gone well. Eve though both types of software define shapes mathematically, it has been so difficult to transfer CAID surface models to CAD solid modeling programs that many people wont even make the attempt. Says Holland, returning to his baseball analogy, "Have you ever tried throwing a ball to someone who just stands there with his arms crossed? We encounter that a lot. Some people have managed to make CAID-CAD integration work, either through persistence or expertise with the software, or both. CAID and CAD vendors are doing their parts, too, by developing technology that better links the two types of design models. But as much as new tools can help, CAID CAD integration is also affected by basic human issues like work styles and communication. EffectiveExplanation / Answer
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The author mentions the risk of resistance form engineers and being forced to use the software. He says about it ''You're going to have to catch the ball if you like it or not''. That is exactly the point. You can't run a base ball game if you bring in a new square ball and a bunch of players who can only play with a sphere ball. You got to make them understand the need of square ball and train them to play with the square ball. I hope you get the metaphor.
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