((Marketing in healthcare)) 5-True or False? There are two key components to loy
ID: 218304 • Letter: #
Question
((Marketing in healthcare))
5-True or False? There are two key components to loyalty: customer retention and share of customer usage.
True
False
6-True or False? A key variable in the value equation is the service delivery cost.
True
False
7-The importance of service process quality is best seen in health care because:
A.
many medical malpractice suits have no clinical reason but have been a function of how the service was delivered.
B.
the process quality affects consumer perception of the price–value relationship.
C.
in the era of transparency, metrics are being developed on service process quality.
D.
customers want to have easy access in every service situation.
8-When boundary employees work for companies in which they report generally positive work attitudes, customers report:
A.
greater levels of customer retention.
B.
greater loyalty levels.
C.
greater satisfaction.
D.
higher purchase rates across service lines.
9-True or False? In health care more than any other industry, customer expectations with regard to value are constantly rising.
True
False
A.
many medical malpractice suits have no clinical reason but have been a function of how the service was delivered.
B.
the process quality affects consumer perception of the price–value relationship.
C.
in the era of transparency, metrics are being developed on service process quality.
D.
customers want to have easy access in every service situation.
Explanation / Answer
5.True
6. True
7.(a) many medical malpractice suits have no clinical reason but have been function of how the service was delivered.
8.(c) Greater satisfaction
9. False
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.