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Homework: Chapter 2 Homework Score: 0 of 1 pt E2-29 (book/static) HN Score: 7532

ID: 2329376 • Letter: H

Question

Homework: Chapter 2 Homework Score: 0 of 1 pt E2-29 (book/static) HN Score: 753216, 3 77 of 5 pts Question Help * TTC cellular phone The company will sell the phones at wil in turn sell them in retail stores to the inal customer. TTC has undertaken the following acthvities in its Ckck the loon to view the cost drivers) Read the tequikements activity with one of the value-chain categories Select a cost driver for each of the activitles in TTC's value chain production, c marketing, d 9/5/2018 Clear All 2 0

Explanation / Answer

1.

Perform market research on competing brands

Design of products and processes

Design a prototype of the TTC Smartphone

Design of products and processes

Market the new design to cell phone companies

Marketing

Manufacture the TTC Smartphone

Production

Process orders from cell phone companies

Distribution

Deliver the TTC Smartphone’s to the cell phone companies

Distribution

Provide online assistance to cell phone users for use of the TTC Smartphone

Customer Service

Make design changes to the TTC Smartphone based on customer feedback

Design of products and processes

2.

Value Chain category

Activity

Cost Driver

Design of products and processes

Perform market research on competing brands

Hours spent researching competing market brands

Design a prototype of the TTC Smartphone

Engineering hours spent on initial product design

Make design changes to the Smartphone based on customer feedback

Number of design changes

Production

Manufacture the TTC Smartphone

Machine hours required to run the production equipment

Marketing

Market the new design to cell phone companies

Number of Smartphone’s shipped by TTC

Distribution

Process orders from cell phone companies

Number of Smartphone orders processed

Deliver the TTC Smartphone’s to the cell phone companies

Number of deliveries made to cell phone companies

Customer Service

Provide online assistance to cell phone users for use of the TTC Smartphone

Customer-service hours

Perform market research on competing brands

Design of products and processes

Design a prototype of the TTC Smartphone

Design of products and processes

Market the new design to cell phone companies

Marketing

Manufacture the TTC Smartphone

Production

Process orders from cell phone companies

Distribution

Deliver the TTC Smartphone’s to the cell phone companies

Distribution

Provide online assistance to cell phone users for use of the TTC Smartphone

Customer Service

Make design changes to the TTC Smartphone based on customer feedback

Design of products and processes