Solve the stated questions at the end. Please make sure that your answer/analysi

Question

Solve the stated questions at the end. Please make sure that your answer/analysis provides some exact points rather than being too general.

You can also use some web sources, by making sure to cite them, to develop more concrete analysis.

CASE STUDY Y Natural Wholemeal Biscuits Natural Wholemeal Biscuits (NWB) make a range of foods that they sell to health food shops around eastern Canada. They divide the country into 13 geographical regions based around major cities. The table shows the number of shops stock- ing their goods and annual sales in each region. Female Male Less than 20 20 to 30 30 to 40 40 to 60 More than 60 64% 36% 16% 4396 28% 9% 4% 6% 48% 33% 10% 3% SeX Age Sales Social class ($'000) 240 Region C1 C2 Toronto Montreal Hamilton Sudbury Windsor Québec Halifax Niagara London Ottawa St John's Monctorn Trois-Rivières 94 18 24 Vegetarian 36% (5% vegan) Yes No Other response Like the taste For fibre content Never tried before Help diet Other response 23 35 17 Reason for buying 35% 17% 1196 8% 29% 3296 31% 3796 12 8 4 32 Regular buyer Yes of bar 4 4 No Other response 25 The company wants as much information as NWB are about to introduce a Vegan Veggie Bar' that is made from a combination of nuts, possible, but must limit costs to reasonable levels. seeds and dried fruit, and is guaranteed to contain Experience suggests that it costs $24 to interview a no animal products. The company wants to find customer personally, while a postal or telephone likely sales of the new bar and is considering a survey costs $8 per response. The management market survey. They already sell 300,000 similar information group at NWB can analyse the data bars a year at an average price of $1.80, and with relatively cheaply, but management time for an average contribution to profit of 36 cents. An reviews and discussion is expensive. initial survey of 120 customers in three shops gave the following characteristics of customers for Questions these bars How can NWB collect data on potential sales of ts Vegan Veggie Bar? What secondary data is available? What primary data do they need, and how should they collect it? Design a plan for NWB's data collection includ- ing timing, costs and assumptions.

Explanation / Answer

1.

NWB can collect data on potential sales of its Vegan Veggie Bar either by personal interview or by postal or telegram survey of its customers.

The secondary data that is available for them is, initial survey of 120 customers for a similar bars a year.

The primary data they need is the regarding the age group, sexuality, their income level, whether they are vegetarian or not etc., and these can be collected by means of personal interview or postal surveys.

2.

We can plan for surveying over the same 120 number of people where, 24 may be personally interviewed and the remaining can be through postal or telegram survey. Each personal interview would cost $24 for the company and a postal or telegram survey would cost $8 per response. This may lead to a total of $1,344 for the company and in addition to that the management time for reviews and discussion is expensive.

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