QUESTION 1 of 20: Ashton Woods has begun building new townhome communities in or

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QUESTION 1 of 20: Ashton Woods has begun building new townhome communities in order to appeal to smaller families utiful upscale home, without the cost of maintaining a large yard. These households typically professional employment, live in suburban areas, and have little extra time due to the demands of their careers. Whether single or married adults occupy the home, there is usually a presence of children in the home, so homeowners are seeking locations What type of segmentation does Ashton Woods practice? earn over $80,000 annually through O a) Geographic O b) Demographic O c) Psychographic O d) All of the abovo O e) None of the above Submit

Explanation / Answer

The correct option is (D) i.e. All of the above.

Geographic segment :-  Households live in suburban areas

Demographic segment :- These households typically earn over $80,000 annually through professional employment.

Psychographics segment :- Lifestyle i.e. whether single or married adults occupy the home, there is usually a presence of children in the home, so homeowners are seeking location convenient to good, local schools

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