Question is attached in image. Thanks. Memofax, Inc., produces memory enhancemen

Question

Question is attached in image. Thanks.

Memofax, Inc., produces memory enhancement kits for fax machines. Sales have been very erratic, with some months showing a profit and some months showing a loss. The company's contribution format income statement for the most recent month is given below: Compute the company's CM ratio and its break-even point in both units and dollars. (Omit the "%" and "$" signs in your response.) The sales manager feels that an $6.300 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $89.000 increase in monthly sales. If the sales manager is right, what will the revised net operating income or loss? (Use the incremental approach in preparing your answer.) (Omit the "$" sign in your response.) 3. Refer to the original data. The president is convinced that a 10% reduction in the selling price, combined with an increase of S34.000 in the monthly advertising budget, will double unit sales. What will the new contribution format income statement look like if these changes are adopted? (Input all amounts as positive values except losses which should be indicated by minus sign. Omit the "$" sign in your response.) Refer to the original data. The company's advertising agency thinks that a new package would help sales. The new package being proposed would increase packaging costs by $0.70 per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $4.200? (Round your intermediate calculations to 2 decimal places and final answer to the nearest whole number.) Refer to the original data. By automating, the company could slash its variable expenses in half. However, fixed costs would increase by $125,000 per month. Compute the new CM ratio and the new break-even point in both units and dollars. (Do not round intermediate calculations. Round your final answers to the nearest whole number. Omit the "%" and "$" signs in your response.) Assume that the company expects to sell 20,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Omit the "$" and "%" signs in your response.)

Explanation / Answer

1. contribution margin per unit = 211200/13200 = 16 per unit

to calculate brk even point

contribution margin per unit)*unit saled = FC

16*U = 235200

CM ratio = 211200/528000 = 40%

Brk even point in unit = 235200/16 = 14700 unit

Brk even point in dollar = 14700*40 = $588000

2)

New sales = 528000+89000 = 617000

no of unit saled = 617000/40 = 15425

variable expense = 316800/13200 = $24 per unit

total VC in new scenerrio = 24*15425 = 370200

FC = 235200

advertising cost = 6300

net profit = 617000-370200-235200-6300 = $5300

profit = $5300

3)

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