Locate the 2009 Financial statements for the Walt Disney Company on the internet

Question

Locate the 2009 Financial statements for the Walt Disney Company on the internet.  Use the information in these statements to answer the following questions.

1.  Review The Walt Disney Company's note disclosure to determine how the company recognizes revenue from its various sources.

2.  Based on what you know about Disney, estimate what you think is the length of the average collection period.  Once you have made that estimate, use the company's financial statements to compute the number.  How does your estimate compare to the actual results?

3.  Review the information relating to Disney's segment data.  Which segment generates the most revenue for the company?  Which segment generates the most operating income?

4.  Using the information from the various financial statements, compute the amount of cash collected from customers for the 2009 fiscal year.

5.  How does Disney define cash and cash equivalents?

Explanation / Answer

Annual Report 2009 Source: http://cdn.media.ir.thewaltdisneycompany.com/2009/annual/WDC-10kwrap-2009.pdf

1) Revenue Recognition:

Broadcast advertising revenues are recognized when commercials are aired. Revenues from television subscription services related to company

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