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? secure https learn su.edu/webapps/assessment/take/launch jsp?course assessment id-104445 1&cou;: se d.185530 QUESTION 5 Which of the following is true of focus groups? ° They are typically conducted in mall settings O They are a type of descriptive research. O They are a type of one-on-one interview. They are used to gather exploratory data. They do not use a discussion leader. QUESTION 6 Exporting products overseas is an example of countertrade a market-entry strategy a marketing mix strategy fair trade a convertible trade

Explanation / Answer

Question 5

The following is true of focus groups

ANSWER = D)They are used to gather exploratory data

Question 6

Exporting products overseas is an example of

ANSWER = B) a market-entry strategy

Market entry strategy is a method by which a company can enter a foreign market.  A market entry strategy is the planned method of delivering goods or services to a Overseas target market.

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