42.Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called G

Question

42.Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher's disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

utopian responsibility.

profit responsibility.

social responsibility.

moral idealism.

cause marketing strategy.

Satisfying consumer needs is accomplished by

identifying target markets.

designing a marketing program.

developing a distribution strategy.

discovering consumer needs.

conducting marketing research.

Explanation / Answer

Answer: The manufacturer is adhering to its Profit responsibility

Explanation:The company is being criticized for charging upto $300,000 for a year's supply and still the rates are being charged at the same level. It points out that the company is targetting profits over other things.

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