One of the characteristics of secondary research is that: Question 26 options: i

ID: 2407825 • Letter: O

Question

One of the characteristics of secondary research is that:

Question 26 options:

it is relatively expensive.

it is work intensive.

it is time consuming.

it is tailored to the research at hand.

the data is collected for another purpose.

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Question 27 (1 point)

A firm utilizing multisegment marketing is less vulnerable to competition.

Question 27 options:

it is relatively expensive.

it is work intensive.

it is time consuming.

it is tailored to the research at hand.

the data is collected for another purpose.

Answer:

Question 26 options:

the data is collected for another purpose.

A firm utilizing multisegment marketing is less vulnerable to competition.

True

Pursuing multiple market segments with multiple marketing mixes.Most firms tailor their offerings in one way

or another to meet the needs of different segments of customers .Beacuse these organizations dont have all their

eggs in one basket , they are less vulnerable to competition . it is also called as a multisegment marketing strategy.

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