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Product and Customer Profitability Analysis [LO7-4, LO7-5] Thermal Rising, Inc.,

ID: 2416127 • Letter: P

Question

Product and Customer Profitability Analysis [LO7-4, LO7-5] Thermal Rising, Inc., makes paragliders for sale through specialty sporting goods stores. The company has a standard paraglider model, but also makes custom-designed paragliders. Management has designed an activity-based costing system with the following activity cost pools and activity rates: Management would like an analysis of the profitability of a particular customer, Big Sky Outfitters, which has ordered the following products over the last 12 months: The company's direct labor rate is $19.50 per hour. Required: Using the company's activity-based costing system, compute the customer margin of Big Sky Outfitters.

Explanation / Answer

Particulars

Standard Model

Custom Design

No of Gliders

20

3

Selling Price

                      1,850

                    2,400

Sales

                   37,000

                    7,200

Less: Cost

Direct Material @ 564 & 634 per glider

                   11,280

                    1,902

Direct Labor 26.35 & 28 hrs

                   10,277

                    1,638

Supporting Labor cost

                   13,702

                    2,184

Order Processing Cost

                         284

                       852

Cusom Design Processing

                       558

Customer Serivice

                         190

                       190

Total Cost

                   35,732

                    7,324

Customer Margin

                      1,268

                     (124)

Total Margin

                    1,145

Direct Material:

Standard=564 x 20=$11,280

Custom =634 X 3=$1,902

Direct Labor:

Standard=26.35 hrs x 20 glidersx 19.5 per hr=$10,277

Custom =28 hrs x 3 gliders x 19.5 per hr=$1,638

Supporting Labor:

Standard=26.35 hrs x 20 gliders x 26 per hr=$13,702

Custom=28 hrs x 3 gliders x 26 per hr=$2,184

Ordering Cost:

Standard= 1 order x $284 per order=$284

Custom=3 orders x $284 per order=$852

As so on….

Particulars

Standard Model

Custom Design

No of Gliders

20

3

Selling Price

                      1,850

                    2,400

Sales

                   37,000

                    7,200

Less: Cost

Direct Material @ 564 & 634 per glider

                   11,280

                    1,902

Direct Labor 26.35 & 28 hrs

                   10,277

                    1,638

Supporting Labor cost

                   13,702

                    2,184

Order Processing Cost

                         284

                       852

Cusom Design Processing

                       558

Customer Serivice

                         190

                       190

Total Cost

                   35,732

                    7,324

Customer Margin

                      1,268

                     (124)

Total Margin

                    1,145

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