Which of the following is true of advertising? It is one-way communication trans

Question

Which of the following is true of advertising? It is one-way communication transmitted through mass media. It Is biggest advantage is that it offers rich, two-way communication between buyers and sellers. The different advertising media are quite similar and have nearly the same advantages and disadvantages. The largest companies usually do very little advertising. because their brands are already well known. Which of the following is true of personal selling? It is used more often for small, inexpensive products than for large, expensive one: It is done through media such as billboards, magazines, or television. It is rather simple, and most anyone can be a successful salesperson. It is a relatively costly form of promotion

Explanation / Answer

19.b

its biggest advantage is that is offfers rich two way communication between buyer and sellers

20.a

it is used more often for small inexpansive product than for large expensive onces

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