-Some manufacturers have tried to use the brand loyalty of their consumers to fo

Question

-Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors.

These manufacturers were trying to force retailers to participate in a practice known as

- Which of the following is an example of good communication between buyer and supplier?

- As a result of legislation, consumers who do not want to receive telephone calls related to company sales efforts can
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-Which of the following is a strength of publicity?

Explanation / Answer

1) Solution: exclusive dealing

Explanation: Exclusive dealing occurs when a supplier needs a channel member to sell their goods

2) Solution: Promotion is a good means of communication between seller and buyer.

3) Solution: place their phones on National Do-Not-Call-Registry

Explanation: Issues such as industry standards, consumer privacy, and ethical guidelines have encouraged discussion among Congress, the Federal Trade Commission, consumers, and businesses. As a result legislation created the National Do-Not-Call registry for consumers who are not willing to receive telephone calls related to company sales efforts.

4) Solution: It is often the most credible source in the consumer's mind.

Explanation: Publicity usually acts as a most credible source in the consumer's mind.

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